{"product_id":"claude-code-seo-website-audit-toolkit","title":"Claude Code SEO \u0026 Website Audit Toolkit","description":"\u003ch2 id=\"who\"\u003eWho this is for\u003c\/h2\u003e\n\n\u003cp\u003eDevelopers, technical marketers and agencies who own a website that exists and is not performing in search. It assumes you can read a diff, run a command, and reach the live site. It does not assume you are an SEO specialist — most of it is aimed at the competent generalist who has inherited responsibility for how a site does in search.\u003c\/p\u003e\n\n\u003cp\u003eIf you are building a site from nothing, the \u003ca href=\"\/products\/claude-code-website-launch-system\"\u003eClaude Code Website Launch System\u003c\/a\u003e is the better starting point. This toolkit is for the site you already have.\u003c\/p\u003e\n\n\u003ch2 id=\"problem\"\u003eWhat it is for\u003c\/h2\u003e\n\n\u003cp\u003eThe failure mode in agent-assisted SEO work is not bad advice. It is a check that reports success because it never actually ran, in a report that reads as authoritative. You get a confident list, act on it, and nothing changes — because the crawler stripped query strings and never saw page two, or the checker was pointed at the source rather than the built output, or the audit fixed the findings in the same run and left no report.\u003c\/p\u003e\n\n\u003cp\u003eEvery prompt in here is written against that. They demand evidence rather than summaries. They forbid fixing in the same run, because an audit whose findings disappear into a commit is not an audit. And they insist that every check is proved capable of failing before it is trusted.\u003c\/p\u003e\n\n\u003ch2 id=\"included\"\u003eWhat is included\u003c\/h2\u003e\n\n\u003cp\u003eFourteen modules, twenty prompts, four report templates and three checklists — 26,000 words of plain Markdown. Nothing to install, no account, no subscription.\u003c\/p\u003e\n\n\u003cdiv class=\"sbs-table\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eModule\u003c\/th\u003e\n\u003cth\u003eCovers\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e01-technical-seo\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eCrawlability, indexability, robots, sitemaps, canonicals, redirects, status codes, pagination\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e02-on-page-seo\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eTitles, descriptions, heading hierarchy, alt text, content structure, duplicate metadata\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e03-indexation\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eWhy pages are not indexed, and what actually helps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e04-structured-data\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eSchema that describes what is visibly on the page, by page type\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e05-internal-linking\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eOrphan pages, crawl distance, anchor text, cluster-to-hub structure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e06-core-web-vitals\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eLCP, INP and CLS diagnosed one variable at a time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e07-accessibility-seo\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eThe overlap, with the two halves reported separately\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e08-content-auditing\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eDecay, thin content, intent mismatch, cannibalisation, consolidation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e09-google-search-console\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eCoverage, URL inspection, performance analysis, and the API's traps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e10-bing-indexnow\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eBing Webmaster Tools and IndexNow, including what submission does not do\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e11-platform-workflows\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eShopify, WordPress, Astro, static sites, custom applications\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e12-launch-validation\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003ePre-launch, post-launch and migration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e13-competitor-research\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eEthical research from public information\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ccode\u003e14-reporting\u003c\/code\u003e\u003c\/td\u003e\n\u003ctd\u003eExecutive summary, technical findings, remediation backlog, severity matrix\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003ch2 id=\"prompts\"\u003eThe prompt library\u003c\/h2\u003e\n\n\u003cp\u003eTwenty prompts, each with a stated role, objective, discovery phase, constraints, evidence requirements, analysis, implementation, validation and deliverables. They are the part you will use most.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eComplete website SEO audit\u003c\/li\u003e\n  \u003cli\u003eTechnical SEO audit\u003c\/li\u003e\n  \u003cli\u003eShopify, WordPress and Astro SEO audits\u003c\/li\u003e\n  \u003cli\u003eSearch Console analysis, and Bing \/ IndexNow\u003c\/li\u003e\n  \u003cli\u003eIndexation troubleshooting\u003c\/li\u003e\n  \u003cli\u003eSitemap, robots and canonical audits\u003c\/li\u003e\n  \u003cli\u003eInternal link audit\u003c\/li\u003e\n  \u003cli\u003eStructured data audit\u003c\/li\u003e\n  \u003cli\u003eCore Web Vitals audit\u003c\/li\u003e\n  \u003cli\u003eAccessibility and SEO overlap\u003c\/li\u003e\n  \u003cli\u003eContent gap and content decay audits\u003c\/li\u003e\n  \u003cli\u003eCompetitor research\u003c\/li\u003e\n  \u003cli\u003eLaunch and migration SEO audits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThey are not variations on one another. Each addresses a genuinely different question and carries the platform-specific facts that make an audit right or wrong — that a Shopify sitemap cannot be hand-edited, that a WordPress SEO plugin owns canonicals, that an Astro site with no \u003ccode\u003esite\u003c\/code\u003e in its config silently emits relative canonicals.\u003c\/p\u003e\n\n\u003ch2 id=\"workflow\"\u003eWhat using it looks like\u003c\/h2\u003e\n\n\u003col\u003e\n  \u003cli\u003eOpen \u003ccode\u003eSTART-HERE.md\u003c\/code\u003e. It routes you to one file based on your situation.\u003c\/li\u003e\n  \u003cli\u003eOpen that prompt, replace the bracketed values, and hand it to Claude Code.\u003c\/li\u003e\n  \u003cli\u003eIt runs a discovery phase and changes nothing. You approve what it found.\u003c\/li\u003e\n  \u003cli\u003eIt produces findings with evidence — the URL, the response, the exact markup.\u003c\/li\u003e\n  \u003cli\u003eYou fix things, in a separate session, with the validation command it gave you.\u003c\/li\u003e\n  \u003cli\u003eYou break each check deliberately and confirm it goes red before trusting it.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2 id=\"platforms\"\u003eSupported platforms\u003c\/h2\u003e\n\n\u003cp\u003eShopify, WordPress, Astro, static sites and custom applications each have their own workflow, because the things that go wrong differ. The general modules apply everywhere.\u003c\/p\u003e\n\n\u003ch2 id=\"compare\"\u003eHow the three products differ\u003c\/h2\u003e\n\n\u003cdiv class=\"sbs-table\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003cth\u003eSEO \u0026amp; Website Audit\u003c\/th\u003e\n\u003cth\u003eConversion \u0026amp; Revenue\u003c\/th\u003e\n\u003cth\u003eWebsite Launch System\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice\u003c\/td\u003e\n\u003ctd\u003e$19.99\u003c\/td\u003e\n\u003ctd\u003e$19.99\u003c\/td\u003e\n\u003ctd\u003e$19.99\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBest for\u003c\/td\u003e\n\u003ctd\u003eA site that is not ranking\u003c\/td\u003e\n\u003ctd\u003eTraffic that under-converts\u003c\/td\u003e\n\u003ctd\u003eA site you are building\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTechnical SEO\u003c\/td\u003e\n\u003ctd\u003eComplete\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eIncluded\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSearch Console and Bing\u003c\/td\u003e\n\u003ctd\u003eComplete\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eSummary level\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent auditing for search\u003c\/td\u003e\n\u003ctd\u003eComplete\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompetitor research\u003c\/td\u003e\n\u003ctd\u003eIncluded\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion auditing\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003ePrimary\u003c\/td\u003e\n\u003ctd\u003eOne landing-page workflow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFunnels and drop-off analysis\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eComplete\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExperimentation\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eComplete\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnalytics and measurement\u003c\/td\u003e\n\u003ctd\u003eSearch data only\u003c\/td\u003e\n\u003ctd\u003eComplete\u003c\/td\u003e\n\u003ctd\u003eSetup level\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion copy\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eComplete\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReporting templates\u003c\/td\u003e\n\u003ctd\u003eIncluded\u003c\/td\u003e\n\u003ctd\u003eIncluded\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessibility\u003c\/td\u003e\n\u003ctd\u003eSEO overlap only\u003c\/td\u003e\n\u003ctd\u003eConversion path only\u003c\/td\u003e\n\u003ctd\u003eComplete\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerformance\u003c\/td\u003e\n\u003ctd\u003eCore Web Vitals in full\u003c\/td\u003e\n\u003ctd\u003eConversion effect only\u003c\/td\u003e\n\u003ctd\u003eIncluded\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlanning and architecture\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eComplete\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform build prompts\u003c\/td\u003e\n\u003ctd\u003eSEO workflows only\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eFull build systems\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity audits\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eComplete\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGit, CI\/CD, deployment\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eNot covered\u003c\/td\u003e\n\u003ctd\u003eComplete\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003eAll three are also sold together as the \u003ca href=\"\/products\/complete-site-builder-stack\"\u003eComplete Site Builder Stack\u003c\/a\u003e, at less than buying them separately. Both figures are shown on that page. There is also a fourth product for the stage after launch: the \u003ca href=\"\/products\/claude-code-website-operations-maintenance-system\"\u003eWebsite Operations \u0026amp; Maintenance System\u003c\/a\u003e covers monitoring, security, backups, updates, deploys and incidents, and is sold on its own. If only one column above describes your problem, buy that one — there is no advantage to owning a system you are not going to open.\u003c\/p\u003e\n\n\n\u003cp\u003eThey sit end to end: the Launch System builds the site, this toolkit gets it found, and the \u003ca href=\"\/products\/claude-code-conversion-revenue-optimization-toolkit\"\u003eConversion \u0026amp; Revenue Optimization Toolkit\u003c\/a\u003e turns the traffic into outcomes. They overlap deliberately in two narrow places — the SEO material, where this one goes considerably deeper, and landing-page conversion, where the conversion toolkit does.\u003c\/p\u003e\n\n\u003cp\u003eBuying one does not include the others, and there is no automatic upgrade credit. If you want more than one, buy more than one.\u003c\/p\u003e\n\n\u003ch2 id=\"delivery\"\u003eDelivery and licence\u003c\/h2\u003e\n\n\u003cp\u003eA single ZIP, delivered by download immediately after purchase. 55 files, 88 KB, all plain Markdown — nothing to install and nothing that expires. A published SHA-256 checksum accompanies the download so you can verify what you received.\u003c\/p\u003e\n\n\u003cp\u003eLicensed to one person for unlimited projects, including client work. You may not redistribute or resell it. Full terms are in \u003ccode\u003eLICENSE.md\u003c\/code\u003e inside the archive.\u003c\/p\u003e\n\n\u003ch2 id=\"honest\"\u003eWhat it does not do\u003c\/h2\u003e\n\n\u003cp\u003eIt does not access Search Console, Bing or any analytics platform on your behalf — Claude Code has no credentials for your properties and cannot get them. Where a workflow needs that data, it tells you exactly what to export.\u003c\/p\u003e\n\n\u003cp\u003eIt does not promise a ranking. Nobody can. And where the honest conclusion about a site is that the constraint is authority rather than optimisation, these prompts are written to say so rather than supply a list of small changes that would not move anything.\u003c\/p\u003e\n","brand":"Site Builder Stack","offers":[{"title":"Default Title","offer_id":56212471578916,"sku":"SBS-CCSAT-V1","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/3925\/7636\/files\/product-seo-toolkit_3c465037-90aa-45c0-a8a8-17080ee9bc10.png?v=1788717445","url":"https:\/\/sitebuilderstack.com\/products\/claude-code-seo-website-audit-toolkit","provider":"Site Builder Stack","version":"1.0","type":"link"}