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Site Builder Stack

Complete Site Builder Stack

Build it, rank it, convert it. All three Claude Code systems in one purchase — 267 files, three downloads.

$39.99 USD · one payment

One payment. Three downloads, instantly. Licensed to one person for unlimited projects, including client work.

The Complete Site Builder Stack: three panels labelled Build, Rank and Convert for the Website Launch System (17 modules, 113 files), the SEO and Website Audit Toolkit (14 modules, 55 files) and the Conversion and Revenue Toolkit (13 modules, 99 files). 44 modules, 267 files, three downloads.

What this is

The three Claude Code systems this site sells, bought together: the Website Launch System, the SEO & Website Audit Toolkit, and the Conversion & Revenue Optimization Toolkit. Nothing is abridged and nothing is exclusive to the bundle — these are the same three products, delivered as three downloads on one order.

267 files. Around 206,000 words of plain Markdown. No installer, no account, no subscription, no runtime.

The problem it addresses

Website projects tend to fail at one of three points, and the three failures need different work.

Some never launch properly. The build stalls, or it ships without the checks that would have caught the broken canonical, the missing alt text, the form that silently drops submissions. Some launch and are never found: technically sound, indexed slowly or not at all, ranking for nothing anyone searches. And some get traffic that does not turn into anything, where the honest answer to “why” requires evidence nobody has collected.

Buying one product solves one of those. Most sites eventually meet all three, in that order, and the systems are written to hand off to each other rather than to overlap.

How the three fit together

Stage Product The question it answers
Build Website Launch System How do I get a production-ready site out of Claude Code without shipping the usual mistakes?
Rank SEO & Website Audit Toolkit Why can nobody find this, and which of the twenty possible reasons is the real one?
Convert Conversion & Revenue Optimization Toolkit Where is the traffic being lost, what should I change first, and did the change actually work?

They share one discipline: audits change nothing, findings carry evidence rather than confidence, and every check is proved to fail before it is trusted to pass.

What is included

Product Contents
Website Launch System A production CLAUDE.md, a staged master build prompt, platform build systems for Shopify, WordPress, Astro, SaaS and landing pages, an SEO system, security and accessibility audits, 100 reusable prompts, and launch checklists
SEO & Website Audit Toolkit Twenty audit prompts in dependency order, from crawlability through canonicals, indexing decisions, metadata, structured data and Core Web Vitals, each demanding evidence rather than a summary
Conversion & Revenue Optimization Toolkit Thirteen modules, 70 workflows, 68 commands, six report templates and four worked examples — the master CRO audit, funnels, analytics verification, experimentation, and the prohibitions on manipulative tactics

And after launch

The three systems here take a site to live, found and converting. Keeping it that way — monitoring, security checks, tested backups, dependency updates, a gate on both sides of every deploy, incident playbooks and a monthly report — is the Website Operations & Maintenance System, a fourth product sold on its own and not included in this bundle.

What using all three looks like

A concrete sequence, in the order the products are meant to be used:

  1. Build. The master build prompt establishes the repository, the CLAUDE.md and the checks. You finish with a site that has never been deployed without its own tests running.
  2. Launch. The launch checklists cover the things that are cheap before launch and expensive after: canonicals, robots, redirects, analytics that actually fires, a 404 that works.
  3. Audit. The SEO toolkit runs in dependency order. Crawlability first, because optimising a title on a URL about to be canonicalised away is wasted work.
  4. Rank. Search Console work on the pages that already have impressions, rather than publishing more pages nobody has found yet.
  5. Convert. The master CRO audit produces findings with evidence and an honesty label — proven bug, strong heuristic, experiment opportunity, or insufficient data — ranked by impact and confidence over effort.
  6. Validate. The experimentation system decides whether you have the traffic to test at all, and says so plainly when you do not.

Who this is for

People who own a website end to end and expect to keep owning it: developers, technical founders, and agencies running the same lifecycle across several sites. It assumes you can read a diff, run a command, and reach your own live site.

Who this is not for

If you only have one of the three problems, buy the one product. The bundle is cheaper than three but more expensive than one, and there is no advantage to owning a system you are not going to open.

It is also not for anyone wanting conversion tactics that manipulate. The conversion toolkit prohibits fake countdowns, fake scarcity, fabricated customer numbers, confirmshaming and the rest by name, and refuses to generate them.

And it is not a service. Nobody audits your site for you; these are systems you run.

Delivery and licence

Three downloads, available immediately after purchase, as ZIP archives of plain Markdown. Every file is readable in any text editor, with or without Claude Code.

The licence is per person, for unlimited projects — including client work. Buying the bundle does not change that: it is still one person, now with three products. It is not a team or company licence, and the files are not to be redistributed.

Because these are digital downloads delivered instantly, sales are final. That is stated before purchase rather than after, and the full terms are in the refund policy.

What it costs

Bought separately against bought together. Both are prices this store charges today.
The Claude Code Website Launch System $19.99
Claude Code SEO & Website Audit Toolkit $19.99
Claude Code Conversion & Revenue Optimization Toolkit $19.99
Bought separately $59.97
Complete Site Builder Stack $39.99

$19.98 less than buying the three separately. The same files, delivered as 3 downloads on one order.

Both figures are read from the live products on this store. There is no former price: the three have never been sold together at their separate total, so presenting that as a discount would be inventing one.

What using all three looks like

No video is published yet. Below is the same walkthrough it will narrate, in a form that works today.

  1. What lands in your inbox

    Three ZIP archives on one order, each the same download sold on its own product page. Plain Markdown throughout — nothing to install, no account, no subscription, no runtime.

    claude-code-website-launch-system.zip
    claude-code-seo-website-audit-toolkit.zip
    claude-code-conversion-revenue-optimization-toolkit.zip
  2. Start where your problem is

    Each archive has its own START-HERE. You do not read them in order, or read all three. If the site exists and gets traffic, the conversion toolkit is the entry point; if nobody arrives, the SEO toolkit is.

    START-HERE.md    <- in every archive
      routing table
      the method
      the four modes
      what it will not do
  3. Build, if there is nothing yet

    The Launch System's staged master prompt establishes the repository, the CLAUDE.md and the checks before any feature work. It refuses to write code during discovery.

    01-start-here/
    02-claude-md/
    03-master-build-prompt/
    04-platform-systems/
  4. Audit, in dependency order

    The SEO toolkit runs crawlability first, then canonicals, then indexing decisions, then metadata, then speed. Optimising a title on a URL about to be canonicalised away is wasted work.

    01-technical/
      01-crawlability.md
      02-canonicals.md
      03-indexation.md
      ...
  5. Find where the money leaks

    The master CRO audit produces findings with evidence and an honesty label — proven bug, strong heuristic, experiment opportunity, or insufficient data — ranked by impact and confidence over effort.

    01-core/MASTER-CRO-AUDIT.md
      > Mode: AUDIT — this workflow
      > changes nothing. It produces
      > findings.
  6. Prove the change worked

    The experimentation system works out whether you have the traffic to test at all, and says so plainly when you do not. A test you cannot power is worse than no test, because it produces a number.

    08-experimentation/
      SAMPLE-SIZE.md
      WHEN-NOT-TO-TEST.md
      READING-RESULTS.md

The recorded walkthrough is not published yet. Rather than put a play button over a still image, the steps above are the same tour in writing — the real folder names, the real entry points, and the real conventions each system runs on.

Read two full workflows from it, free

Questions

Before you buy

The things worth knowing, including the ones that argue against buying it.

No. It is the same three products sold on their own pages, at the same versions, delivered as three downloads on one order. There is no bundle-only file, and buying separately later loses you nothing but the difference in price.

Three ZIP archives, available immediately after purchase. Each contains plain Markdown you can read in any editor, with or without Claude Code.

Probably not today. Most people have one of the three problems right now. The bundle is worth it if you expect to meet the other two — which most sites do, in the order build, rank, convert. If you only have one problem, buy the one product.

One person, unlimited projects, including client work. The bundle does not change that: it is still one person, now with three products. It is not a team or company licence, and the files are not to be redistributed.

Deliberately very little. The Launch System has one conversion file; the SEO toolkit has none. Where the subjects touch — performance appears in both the SEO and conversion toolkits — each says where it stops and which of the others carries on.

Neither. One payment, and the files are yours. Updates within a major version are free; there is no recurring charge and nothing to cancel.

The audits deliberately will not. They run in a mode that changes nothing and produces findings, because an audit whose findings disappear into a commit leaves you with a diff and no way to tell which finding was real. Separate workflows implement, once you have decided what to do.

Because these are digital downloads delivered instantly, sales are final. That is stated here before purchase rather than in the confirmation email afterwards. The full terms are in the refund policy.

How the three fit together, stage by stage

And after launch?

The three systems here take a site from nothing to live, found and converting. The Claude Code Website Operations & Maintenance System is the fourth stage — monitoring, security, backups, updates, deployment gates, incident playbooks and monthly reporting — and it is the one you will use every week for as long as the site exists.

See the Operations & Maintenance System — $39.99

A separate product, not included in the bundle. There is no automatic upgrade credit.