The Claude Code Website Launch System

Build production-ready websites with Claude Code

The complete prompt, architecture, SEO, deployment, security, and launch system for turning Claude Code into your AI web-development team.

Get the Launch System — $9.99 See what's included

Instant digital access. 113 files. One payment, no subscription.

MASTER PROMPT 15 phases

CLAUDE.md production

SEO SYSTEM 10 files

SHOPIFY 7 files

WORDPRESS 5 files

ASTRO 5 files

SAAS 6 files

SECURITY 6 files

ACCESSIBILITY 5 files

DEPLOYMENT GitHub + CF

100 PROMPTS 11 categories

CHECKLISTS 11 files

17 modules · 113 files · digital download

Find your route

What are you trying to build?

Three questions, then a seven-step route through the free guides for exactly that job. Tick steps off as you go — your progress is saved in this browser, with no account.

Pick the hub that matches what you are building, or browse every guide.

The problem

Claude Code is powerful. The hard part is knowing what to tell it.

The bottleneck was never the model's ability to write code. It is that most people have no repeatable process for directing it.

Vague instructions, inconsistent results

“Build me a website” produces a website — a different one every time. Nothing about the second attempt learns from the first.
Architecture drifts between sessions

Every session starts with a blank context window. By session five you have three form patterns, two CSS strategies, and a utility function written four times.
SEO gets bolted on afterwards

URL structure, canonicals, and metadata are decided implicitly by whatever got built first. Fixing them later means redirects and lost ground.
Security is remembered too late

AI-assisted development produces .env files and hardcoded test keys with real enthusiasm. Finding them after the first push means rotation, not deletion.
Deployment is improvised

No pipeline, no preview, no rollback. The first bad deploy is the one that teaches you why those exist.
Nobody defined what done means

Without stated completion criteria, “done” is whatever the model decides it is when it stops writing.

The difference

One prompt, or one process

Both of these run in the same tool. Only one of them produces something you can put in front of customers.

Without the system

$ claude
> build me a website

a website. a different one every time.
no SEO architecture. no security review.
no plan for what happens after deploy.

With the system

01  Research     — audience, intent, competitors
02  Plan         — numbered, verifiable requirements
03  Architect    — URLs, rendering, content source
04  Design       — tokens, contrast, focus states
05  Build        — milestones, reviewable diffs
06  Write        — content briefs, fact-check list
07  Optimize     — measured, before and after
08  Secure       — secrets, OWASP, headers
09  Test         — keyboard, browsers, 320px up
10  Deploy       — CI, preview, smoke test, rollback
11  Index        — Search Console, Bing, IndexNow
12  Monitor      — 24 hours, 7 days, 30 days

See the Launch System in action

A walkthrough of the actual download — the folders, the entry point, the workflow, and what comes out the other end.

What lands in your inbox

One ZIP. Seventeen numbered modules and a START-HERE that tells you which one to open. Nothing to install, no account with us, no subscription.

Claude-Code-Website-Launch-System/
  START-HERE.md
  01-Master-System/
  02-Claude-Code-Configuration/
  03-SEO-System/
  04-Shopify/
  ...
  15-Claude-Code-Prompt-Library/
  16-Templates/
  17-Bonus/

START-HERE picks your path

Sixteen short sections, about six minutes. The one that matters is a table: find your situation on the left, open the file on the right.

| Your situation          | Start here                                   |
| New site, any stack     | 01-Master-System/MASTER-WEBSITE-BUILDER-PROMPT.md |
| Shopify store or theme  | 04-Shopify/SHOPIFY-MASTER-BUILD-PROMPT.md    |
| Existing site           | 17-Bonus/EXISTING-WEBSITE-AUDIT-PROMPT.md    |

Set the project context first

Module 02 is the step people skip. A CLAUDE.md that states the commands, the boundaries and the definition of done, before a single prompt is run.
```
02-Claude-Code-Configuration/
  CLAUDE-MD-GUIDE.md
  PRODUCTION-CLAUDE.md
  CODING-STANDARDS-TEMPLATE.md
```

Run the master prompt

Open Claude Code in the project and paste the master prompt for your situation. It runs as staged work, not one wish.

$ claude

> Read 01-Master-System/MASTER-WEBSITE-BUILDER-PROMPT.md
> and work through it stage by stage. Stop at the end of
> each stage and show me what you have.

Thirteen stages, in dependency order

The workflow is ordered so each stage can be checked before the next one depends on it. Skipping ahead is how a build becomes unverifiable.
```
Research → Plan → Architect → Design → Build → Write
 → Optimize → Secure → Test → Deploy → Index
 → Monitor → Improve
```
Audits that produce evidence

Each specialist module ends in something measurable rather than an opinion — the SEO audit, the security review, the accessibility pass, the launch checklists.
```
03-SEO-System/TECHNICAL-SEO-AUDIT-PROMPT.md
11-Security/…
12-Accessibility/…
14-Checklists/PRE-LAUNCH-CHECKLIST.md
```

And 100 prompts for the rest

The library covers the work between the big stages: discovery, planning, development, debugging, performance, content, SEO, security, accessibility, deployment and maintenance.

15-Claude-Code-Prompt-Library/
  DISCOVERY-PROMPTS.md      SEO-PROMPTS.md
  PLANNING-PROMPTS.md       SECURITY-PROMPTS.md
  DEVELOPMENT-PROMPTS.md    ACCESSIBILITY-PROMPTS.md
  DEBUGGING-PROMPTS.md      DEPLOYMENT-PROMPTS.md

What you end up with

113 files across 17 modules, more than 110,000 words, and 100 reusable prompts — one repeatable production system rather than a folder of tips.

The recorded walkthrough is not published yet. Rather than put a play button over a still image, the steps above are the same tour in writing — the real folder names, the real entry point, and the real thirteen-stage workflow. When the recording is ready it will appear here in its place.

For the system applied to a real build rather than described, read how this store was built with it — including the five things that were broken and looked fine.

What are you trying to build?

Start with your outcome. The Launch System supplies the workflow, the prompts and the checks for each one.

NEW BUILD

Build a new website
1. Research
2. Plan
3. Architect
4. Build
5. Optimize
6. Secure
7. Test
8. Deploy
Starts with 01-Master-System/MASTER-WEBSITE-BUILDER-PROMPT.md
Read the free build guide
ECOMMERCE

Build a Shopify store
1. Theme
2. Catalogue
3. Digital delivery
4. Policies
5. Schema
6. SEO
7. Launch
Starts with 04-Shopify/SHOPIFY-MASTER-BUILD-PROMPT.md
Read the free Shopify guide
APPLICATION

Build a SaaS product
1. Architecture
2. Auth
3. Data
4. Security
5. CI/CD
6. Deploy
Starts with 07-SaaS/SAAS-APPLICATION-BUILD-PROMPT.md
See the SaaS CLAUDE.md example
EXISTING SITE

Improve a site you already have
1. Audit
2. Diagnose
3. Prioritise
4. Fix
5. Validate
Starts with 17-Bonus/EXISTING-WEBSITE-AUDIT-PROMPT.md
Read the free audit guide
SEARCH

Improve Google rankings
1. Technical SEO
2. Architecture
3. Internal links
4. Schema
5. Search Console
6. Validate
Starts with 03-SEO-System/SEO-ARCHITECTURE-PROMPT.md
Read the free SEO guide

Get the Launch System — $9.99 Every workflow above is in the same download. One price, no subscription.

What you get

Seventeen modules, one system

Every count on this page is real and verifiable against the files you receive — the manifest inside the download lists them, with a checksum.

01
Master Website Builder

The flagship end-to-end prompt. Fifteen gated phases from reconnaissance to post-launch, each stopping for your approval before it proceeds.
5 files · 71 KB
02
Production CLAUDE.md

A production-grade CLAUDE.md template, plus the guide to how memory files load, what belongs in them, and why shorter files are followed more reliably.
5 files · 45 KB
03
SEO Architecture System

Search architecture, technical audit, keyword research, intent classification, internal linking, schema, sitemaps, robots.txt, and llms.txt.
10 files · 81 KB
04
Content Cluster System

Turn a topic into a pillar and supporting pages, each with a full brief, sources, differentiation, and an internal linking map.
Inside module 03
05
Platform Build Systems

Shopify, WordPress, Astro, SaaS, and landing pages — each with its own build prompt, audits, and launch checklist.
28 files · 168 KB
06
Deployment System

GitHub repository setup, the full CI/CD workflow, four working Actions files, and Cloudflare DNS, Pages, caching, and performance guides.
14 files · 66 KB
07
Security System

Secret scanning, full site audit, OWASP review, dependency auditing, HTTP security headers, and a production security checklist.
6 files · 38 KB
08
Accessibility System

WCAG 2.2 AA audit, criterion-by-criterion review, keyboard navigation, screen reader testing, and a working checklist.
5 files · 35 KB
09
Search Engine Launch

Google Search Console, Bing Webmaster Tools, and IndexNow workflows — with honest limits on what submission actually does.
5 files · 27 KB
10
Launch Checklists

Pre-launch, launch day, first 24 hours, 7-day, and 30-day reviews. Long and deliberately boring, which is the point.
6 files · 34 KB
11
Prompt Library

100 reusable single-purpose prompts across eleven categories, ready to save as Claude Code slash commands.
12 files · 100 prompts
12
Templates & Bonuses

Project briefs, technical specs, QA and launch reports, plus website rescue, existing-site audit, redesign, competitor analysis, and AI code review.
12 files · 50 KB

How it works

From idea to production

Every file in the system belongs to one of these stages. When you are not sure what to do next, you find your stage and take the next file.

01 ResearchAudience, intent, competitors
02 PlanVerifiable requirements
03 ArchitectThe decisions you can't reverse
04 DesignTokens, contrast, focus
05 BuildReviewable milestones
06 WriteBriefs and fact-checks
07 OptimizeMeasured, not guessed
08 SecureBefore the first push
09 TestKeyboard, browsers, 320px
10 DeployWith a rollback you've read
11 IndexSubmit, then set expectations
12 Grow30-day review, then repeat

The loop at the end is the point — a launch is the first moment you have real data to feed back in.

Platforms

Dedicated build systems for the platforms people actually ship on

Each with its own build prompt, theme or architecture audit, SEO treatment, and launch checklist.

Shopify
WordPress
Astro
SaaS applications
Landing pages
Static sites
Documentation sites

This is not a claim of universal compatibility. The master prompt and the audit, security, accessibility, and checklist material apply to any stack; the platform modules apply to the platforms listed above.

Samples

What the prompts actually look like

Short excerpts from four of the 67 prompt documents. Each full prompt runs to several pages and carries its own objective, variables, role, instructions, constraints, validation, deliverables, and completion criteria.

17-Bonus/EXISTING-WEBSITE-AUDIT-PROMPT.md

Analyse this repository. Do not modify anything.

Map: structure, stack, entry points, data,
configuration, conventions in force, tests.

Cite file paths for every claim. If you could
not determine something, say so rather than
guessing.

  …

03-SEO-System/TECHNICAL-SEO-AUDIT-PROMPT.md

Every finding needs evidence. Quote the file,
the URL, the header, the response.

Never invent metrics. No search volumes, no
difficulty scores, no traffic estimates.
Say "not measured".

State your blind spots.

  …

11-Security/SECRET-SCANNING-PROMPT.md

Check the full git history, all branches and
tags — a secret removed in a later commit is
still in history and still compromised.

Rotate the credential FIRST. Removing it from
the repository does not un-expose it.

  …

08-Landing-Pages/HIGH-CONVERTING-LANDING-PAGE-PROMPT.md

Never use fabricated testimonials, invented
customer counts, countdown timers with no real
deadline, or crossed-out prices never charged.

These are not aggressive marketing. They are
deception, and customers find out.

  …

The constraints and completion criteria do most of the work: they define what done means before Claude starts, so done is not something the model gets to decide afterwards.

Who it's for

Built for people shipping real work

Technically intermediate to highly technical. You do not need to be a professional developer — but you do need to be willing to read what Claude produces and push back when it is wrong.

Who it is not for

If you want something that builds and runs a profitable website without your involvement, this is not that, and nothing is. This is a system for directing the work, and the work still has to be reviewed by a person. If you are not going to read the output, the system will not help you.

Get it

Everything, one price

113 files. Over 110,000 words. No subscription, no upsell, no account with us.

The Claude Code Website Launch System

$9.99 USD · one payment

Master Website Builder — 15 gated phases, end to end
Production CLAUDE.md template and memory-file guide
SEO architecture, technical audit, and content cluster system
Shopify, WordPress, Astro, SaaS, and landing page build systems
GitHub CI/CD workflow with 4 working Actions files
Cloudflare DNS, Pages, caching, and security guides
Security toolkit — secrets, OWASP, dependencies, headers
Accessibility toolkit — WCAG 2.2 AA, keyboard, screen reader
Search Console, Bing, and IndexNow workflows
11 checklists — pre-launch through 30-day review
100 reusable prompts across 11 categories
10 fill-in templates — briefs, specs, QA and launch reports
5 bonus prompts — rescue, audit, redesign, competitor, code review
Single-user licence covering unlimited projects, client work included

Instant digital download. Nothing is shipped.

After checkout you receive a download link for a single ZIP file, claude-code-website-launch-system-v1.0.zip. Unzip it and open START-HERE.md. A SHA-256 checksum is published with the download so you can verify the file arrived intact.

Questions

Is this for you?

The six that decide it. The full set, including licence, delivery and refunds, is on the product page.

Yes. This is a system for directing Claude Code, and it does nothing on its own.

Per Anthropic's current documentation, Claude Code requires a Pro, Max, Team, Enterprise, or Console account — the free Claude.ai plan does not include Claude Code access. It can also run against Amazon Bedrock, Google Cloud's Agent Platform, or Microsoft Foundry. Anthropic changes plans and features regularly, so check code.claude.com/docs before relying on this.

Not professionally. You do need to be comfortable in a terminal and willing to read what Claude produces and push back when it is wrong — the whole system is built around that habit. If you will not review the output, this will not help you.

Yes. There is a dedicated audit prompt for existing sites, a rescue prompt for broken or compromised ones, and a redesign prompt built around not losing the traffic you already have.

Dedicated build systems for Shopify, WordPress, Astro, SaaS applications, and landing pages. The master prompt and the security, accessibility, SEO, and checklist material are platform-agnostic. It is not a claim of universal compatibility with every framework.

No, and anyone promising that is selling something that does not exist. This is a professional system for directing Claude Code through planning, development, optimisation, deployment, and launch. Search engines decide what to index and rank; customers decide what to buy.

All sixteen questions, on the product page

The seven products

Seven products, seven different problems

They sit end to end. Build it, get it found, turn the traffic into revenue, keep it running, move it when it has to move, automate the Shopify admin — and, if you do this for clients, run the engagement around all of it. Each is sold separately at its own price; buying one does not include the others, and there is no upgrade credit.

Build & launch
The Claude Code Website Launch System
Planning, platform build systems, a production CLAUDE.md, security, accessibility, Git, deployment and launch checklists. The whole lifecycle, from nothing to live.
$9.99 The flagship
Get found
Claude Code SEO & Website Audit Toolkit
Crawlability, indexation, structured data, internal linking, Core Web Vitals, Search Console and content auditing. For a site that exists and is not ranking.
$9.99
Convert & grow
Claude Code Conversion & Revenue Optimization Toolkit
Funnels, page audits, forms, analytics, experimentation and conversion copy. For traffic that already arrives and does not turn into revenue.
$9.99
Operate & maintain
Claude Code Website Operations & Maintenance System
Monitoring, security checks, backups, dependency updates, deployment gates, incident playbooks and monthly reporting. For a site that is live and has to stay that way.
$9.99
Automate Shopify
Claude Code Shopify Automation & Admin API Toolkit
Products, collections, SEO, metafields, inventory, redirects and bulk operations through the Admin GraphQL API — with a preview before every write. For a Shopify catalogue too big to click through.
$9.99
Migrate
Claude Code Website Migration & Replatforming System
Inventory every URL, map it, generate and test the redirects, compare metadata and structured data page by page, record DNS before it is touched, and get a GO / GO WITH WARNINGS / NO-GO from evidence. For the weeks a site is moving.
$9.99
Deliver
Claude Code Agency & Client Delivery System
Discover, scope, propose, onboard, build, review, launch, hand off and retain website clients — the engagement around the technical work, as commands that read one set of files per client. For freelancers and agencies.
$9.99

Each solves a different stage of the same lifecycle. The order they come in, and how to tell which one you are in, is on the Build, Rank, Convert, Operate page.

Need the complete workflow?

The first three, bought together: build the site, get it found, then turn the traffic into revenue. The same downloads sold separately, on one order.

See the Complete Site Builder Stack — $24.99

Priced below the three bought separately; both figures are on the page.

Free download

The CLAUDE.md Starter Kit, free

Four working CLAUDE.md files you can drop into a project today, plus the one-page checklist for what belongs in one and how to tell whether yours is actually working.

CLAUDE.md for a static marketing site
CLAUDE.md for a web application, with security and migration rules
CLAUDE.md for a Shopify theme, including the gotchas that cost hours
CLAUDE.md for a shared package in a monorepo
A one-page checklist, and how to test the file is actually working

Free guides

The methodology, written up in full

The workflow behind the Launch System is documented publicly. Read it first and decide for yourself whether the packaged version is worth it.

Answer Engine Optimization: What Actually Decides Whether You Get Quoted
A search engine ranks pages; an answer engine lifts a paragraph out of one. That single difference decides everything else — including wh...
Website Scope of Work Template: Turn a Client Brief Into a Clear Plan With Claude Code
A scope document is not there to win an argument later. It is there so the argument does not happen. Fourteen sections, a worked fictiona...
Shopify Digital Product Page Template: Copy, Layout, and Claude Code Prompts
Twelve sections, in the order a buyer needs them — and the one most digital product pages leave out. Includes a real before-and-after fro...
How to Bulk Edit Shopify SEO Titles and Meta Descriptions With Claude Code
Editing SEO metadata across a catalogue is five steps, and only one of them involves a machine writing anything. The review is the part t...
Playwright Testing With Claude Code: Forms, Links, and Regression Checks
A dozen browser tests that catch what breaks silently on a marketing site, written with Claude Code, run, broken on purpose so you see th...
Website Migration SEO Checklist: Validate Your Move With Claude Code
A migration keeps its traffic when every URL that mattered still returns 200 or redirects in one hop to its replacement. The inventory, t...

Read all the guides

And five checklists you can take away

Production CLAUDE.md startera working file to copy
Website launch checklist18 sections, requirements to post-launch
SEO checklistonly checks a machine can verify
Security checklistincludes the AI-assistant section
Website audit checklistfor a site that already exists

Start with START-HERE.md

Six minutes of reading, then Claude Code is building to a process instead of improvising.

Get the Launch System — $9.99

Instant digital access. One payment.

Build production-ready websites with Claude Code

What are you trying to build?

Your Site Builder Stack roadmap: Build a new website

Your Site Builder Stack roadmap: Build a Shopify store

Your Site Builder Stack roadmap: Build a WordPress website

Your Site Builder Stack roadmap: Build an Astro website

Your Site Builder Stack roadmap: Build a SaaS application

Your Site Builder Stack roadmap: Improve an existing website

Your Site Builder Stack roadmap: Improve Google rankings

Your Site Builder Stack roadmap: Improve website performance

Your Site Builder Stack roadmap: Audit website security

Your Site Builder Stack roadmap: Build a landing page

Your Site Builder Stack roadmap: Deploy a production website

Claude Code is powerful. The hard part is knowing what to tell it.

Vague instructions, inconsistent results

Architecture drifts between sessions

SEO gets bolted on afterwards

Security is remembered too late

Deployment is improvised

Nobody defined what done means

One prompt, or one process

What lands in your inbox

START-HERE picks your path

Set the project context first

Run the master prompt

Thirteen stages, in dependency order

Audits that produce evidence

And 100 prompts for the rest

What you end up with

Build a new website

Build a Shopify store

Build a SaaS product

Improve a site you already have

Improve Google rankings

Seventeen modules, one system

Master Website Builder

Production CLAUDE.md

SEO Architecture System

Content Cluster System

Platform Build Systems

Deployment System

Security System

Accessibility System

Search Engine Launch

Launch Checklists

Prompt Library

Templates & Bonuses

From idea to production

Dedicated build systems for the platforms people actually ship on

What the prompts actually look like

Built for people shipping real work

Who it is not for

Everything, one price

Is this for you?

Do I need Claude Code? +

Is a paid Claude plan required? +

Do I need to know how to code? +

Does it work with an existing website? +

Which platforms does it cover? +

Will this guarantee rankings, traffic, or revenue? +

Seven products, seven different problems

Need the complete workflow?

The CLAUDE.md Starter Kit, free

The methodology, written up in full

And five checklists you can take away

Start with START-HERE.md